The study examined direct and indirect effects of visual merchandising on store patronage in a fast-fashion retail context. Adopting the Stimulus-Organism-Response (S-O-R) theory. this study aimed to investigate the relationships of visual merchandising. self-congruity. https://safeersappliancers.shop/product-category/hide-built-in-59cm-a-electric-single-oven-stainless/