AbstractThe main objective of this study is to investigate the impact of user preferences and perceived value on traditional handicraft products in terms of customer satisfaction and sales performance through empirical research. The study used a questionnaire to collect data from 299 customers in retail shops of handicraft products in Yunnan Province. China. and used PLS-SEM (Partial ... https://parisnaturalfoodes.shop/product-category/adult-toothbrush/