Do you notice how lead lists are no longer meeting the desired outcome? Businesses today are turning to b2b intent data as it provides much richer insights into buyer behavior. You no longer stand to guess which prospects are exhibited purchase intent. I have witnessed companies using this to engage earlier to personalize their campaigns and drive speeds to closure. Will intent driven... https://demandifymedia.com/what-are-the-different-types-of-b2b-intent-data/